How Creative Flow can help
While the speed in which AI is changing how customers will find your business will give you whiplash, the need for a clear, concise digital strategy will always be a key to success. My strength is developing strategies in partnership with organizations and businesses that reduce the technology gap and position them for long-term success.
AI Ready is the Foundation
The design and organization of each website I build begins and ends with the foundational principles of AI ready design. The main goal of having a website and a digital presence is for your customers to find your business and buy your product or service. By adhering to these foundational design principles, your website will be positioned for success in a rapidly changing digital world.
Making Answers Stand Out
A key part of Answer Engine Optimization is providing clear and concise answers to common customer questions. There are a number of ways to accomplish that through design and organization. Well designed FAQs, distinct typography, logically structured content, etc. are all considerations when partnering with Creative Flow to design or redesign your website.
Building Solutions
You have the vision, I make it come to life. I have years of experience building creative digital solutions across numerous industries that help programs, organizations, and businesses realize their strategic goals. Whether it’s helping a new business establish its digital presence, building entire catalogs of online courses for a school district, or developing digital products for an organization’s strategic plan, look create systems that just plain work.
Improving User Engagement
AI platforms and search engines pay attention to how users interact with a website. A well-designed site with a clear, intentional purpose keeps users engaged longer. Good creative design improves readability, makes navigation intuitive, and guides users to the information they need, which in turn signals to AI that the site is a high-quality, reliable resource.
The Future of Your Online Presence
AI is changing the landscape of how customers find and interact with information at an exponential rate. Answers to questions are becoming hyper customized to the particular customer who is doing the asking. The strategy for how to best have customers find your business’s website will go beyond key words, SEO, and search rankings. The role of your website and online presence will need to demonstrate your expertise and authority in the field you work in. The role of a web designer is also changing to more of a web strategist. Luckily there are some foundational practices and strategies that can be used to help create and organize the content of your website to set your business up for success in the world of AI.
What is an AI-Ready Website?
An AI ready website is a shift in the content and structure of your website. You need to go beyond marketing your services and/or products and demonstrate your authority and expertise. For example a dentist would go beyond listing their services. They would have dedicated pages or articles for each procedure with information on what to expect and FAQs. The goal is to design your website with these three pillars as the foundation.
Organized and Labeled Content
Imagine your website is a library. An AI-ready website is one where every book is in the right section, with a clear title and a detailed summary on the back. This is done with schema markup, a special code that labels your content as a product, a service, an FAQ, or a local business, for example. This is how an AI knows, "This text is the opening hours," or "This text is the price of a service."
Trustworthy and Factual Information
AI systems want to give users reliable answers. Your website needs to be a trustworthy source of information. For a small business, this means having detailed, accurate, and up-to-date content that clearly demonstrates your expertise and authority.
Answers Questions Directly
An AI-ready website anticipates the questions customers might ask and provides clear, direct answers on the page. For example, a dental office's website should have a clear FAQ section with direct answers to questions like "Do you accept insurance?" or "What procedures do you specialize in?" This makes it easy for an AI to pull the information and provide a quick answer to a user.
Is Your Website Ready for Modern Search?
A 7-Step Checkup
A great website today does more than just look good; it acts as an intelligent, organized resource that provides clear, factual answers to customer questions. This checklist, based on the principles of Answer Engine Optimization, will help you assess how well your site is structured to connect with both customers and modern search technologies.
Audit Your Core Business Information
Look at your website's header, footer, and contact page. Is your business name, address, and phone number listed, correct, and consistent? Ensuring this information is trustworthy and factual is the first step to building credibility with users and search engines.
Answer Your Top 5 Customer Questions
Jot down the top five questions you get on the phone or in person. Can a visitor find the answers to these questions easily on your website? Designing content to provide clear, concise answers to common queries is a key component of a modern web strategy.
Simplify Your Main Menu
Look at the navigation menu on your website. Is it simple and easy to understand, with 4-6 clear items? Structuring information in a logical way is essential for both humans and AI to understand what your site is about. Use common terms like "Services" instead of "What We Do."
Add Clear Headings to Your Pages
Open your most important page (like your homepage or main services page). Is the text broken up into sections with clear, descriptive headings? This helps organize your content and makes it easier for users and search engines to scan and understand the information.
Showcase a Client Testimonial
Read through your homepage. Is there a quote from a happy customer? Adding a real testimonial from a local client is a simple way to show that your business provides credible and authoritative information.
Optimize Your Homepage Title
Open your website and look at the text in the browser tab. Does it just say "Home"? It should be your business name followed by a short description of what you do and where. This is a foundational step in making sure your site is optimized for search engines.
Clarify Your "About Us" Page
Read your "About Us" page. Does it clearly and factually state who you are, your experience, and why you are qualified to serve your customers? This page is a key opportunity to provide clear answers about your business and build trust.